Pricing, subscriptions, trials, and paywall alignment, so the store promise and the first-session experience match and revenue quality improves.
16 guides
The four in-app purchase types explained: consumables, non-consumables, auto-renewing and non-renewing subscriptions, and when to use each one.
Recover subscription revenue lost to failed payments: billing retry, grace periods, in-app messages and how to measure involuntary churn.
Lifetime purchase, subscription or both? Compare revenue, user trust, running costs and store rules, with pricing tactics and a decision framework.
Hard and soft paywalls compared: how each works, when each converts better, effects on retention and reviews, and how to test placement.
How in-app ad mediation works, waterfall vs in-app bidding, hybrid setups, and how to raise ad revenue without hurting retention or ratings.
How apps make money: subscriptions, in-app purchases, ads, paid downloads, hybrids, and more, with how to choose a model, model revenue, and avoid mistakes.
Earn more from in-app ads with AdMob: choosing formats, placement, mediation and bidding, eCPM levers, consent, app-ads.txt, and policies that protect revenue.
Design app paywalls that convert: placement, hard vs soft paywalls, plan layout, trial messaging, Apple's pricing display rules, social proof, and testing.
Price a subscription app well: plan structure, monthly vs annual, regional pricing, price testing, introductory offers, and raising prices without losing users.
How web-to-app funnels work: web onboarding and checkout, linking out from apps where allowed, payments, account sync, measurement, and the trade-offs.
How promoted in-app purchases work on the App Store: where they appear, setup and images, handling purchases in your app, and what to promote.
Use subscription offers on the App Store and Google Play: introductory offers, promotional offers, offer codes, win-back offers, and measurement.
Compare app pricing models: free with ads, freemium, subscriptions, paid upfront, and hybrids, and how each affects downloads, ASO, retention, and revenue.
Present free trials, subscription tiers, and in-app purchases clearly on the product page and in creative, in line with platform rules and consumer expectations.
Align store creative with onboarding and paywall so expectations match, reducing early churn, refunds, and negative reviews.
One of the most debated questions in subscription-led products is how long a free trial should last. Trial duration directly affects whether users experience value, form habits, and ultimately decide to pay.