Measurement

What the DAU/MAU ratio measures, how to calculate it, how to interpret it by app category, its limits, and practical ways to improve app stickiness.

Calculate mobile app LTV for subscription, in-app purchase, and ad-supported apps, use net revenue and cohorts, and set CPI targets you can afford.

How to run cohort analysis for apps: building cohort tables, acquisition vs behavioral cohorts, reading retention and revenue curves, and making decisions.

Compare app analytics tools by job: App Store Connect and Play Console, Firebase, Amplitude, Mixpanel, PostHog, and MMPs, and build a stack that fits.

Read A/B test results correctly: confidence, sample size, test duration, practical significance, and how to avoid false winners.

Plan a quarter of experiments across metadata, creative, and pages with clear hypotheses, sequencing, ownership, and review cycles.

Design a dashboard that joins store consoles, rank tracking, and product analytics, with consistent definitions and a useful review rhythm.

Understand store funnel metrics, how they relate, and which ratio reveals a visibility problem versus a conversion problem.

Estimate organic uplift, separate paid and organic effects, and use experiments and holdouts to attribute ASO impact credibly.

Build an ASO scorecard across discovery, conversion, quality, retention, and value with clear definitions, segments, and decision rules.

Use App Store Connect Analytics to evaluate acquisition sources, conversion, custom product pages, PPO tests, territories, and downstream value.

Analyze Google Play store performance by acquisition context, country, language, listing, and cohort quality to prioritize the next ASO action.

Audit app store visibility, positioning, conversion, localization, ratings, quality, analytics, and operations—and turn findings into a prioritized roadmap.

Manual ASO reporting eats hours every week. Learn how to automate keyword rank tracking, review sentiment summaries, and competitor benchmarking with AI-assisted dashboards.

Learn the essential App Store Optimization metrics and KPIs, from impressions to retention, and how to build a measurement dashboard that actually drives decisions.