Mobile app marketing beyond the store listing: launch plans, free promotion channels, social and community marketing, PR, influencers, and landing pages that feed organic growth.
21 guides
Use LinkedIn to grow a professional or B2B app: founder content, company pages, ads, employee advocacy and measurement, with examples and common mistakes.
Use X (Twitter) to grow an app: building in public, launch threads, replies, creators and ads, plus how to track installs and avoid common mistakes.
Write an app launch press release that gets coverage: structure, headline, quotes, assets, timing, pitching journalists, and a reusable template with examples.
A practical 90-day app marketing plan template: goals, audience, positioning, ASO, channels, budget, launch calendar, metrics and weekly rituals you can copy.
How apps go viral: viral loops, shareable moments, referral rewards, social content and store readiness, plus how to measure your viral coefficient.
Use email to grow and retain app users: collecting addresses, onboarding series, re-engagement and win-back emails, deliverability rules, and measurement.
Use WhatsApp to grow and retain app users: Business app vs Business Platform, opt-in rules, message templates, click-to-WhatsApp ads, channels, and measurement.
Grow an app with YouTube: Shorts, tutorials and search-optimized videos, creator partnerships, YouTube ads through app campaigns, and measuring installs.
Grow an app on Instagram: Reels that show results, Stories with link stickers, carousels, collabs with creators, Meta ads, and measuring installs and retention.
Growth hacking for apps: the AARRR funnel, ICE prioritization, and 15 proven experiments across acquisition, activation, retention, referral, and revenue.
Build a mobile app marketing strategy that works: positioning, ASO, owned and earned channels, paid acquisition, retention, and measurement in one plan.
Promote an app with no budget: ASO, communities, content, short video, PR, cross-promotion, referrals, and launch platforms, with what to prioritize first.
A practical plan for an app's first 1,000 downloads: pre-launch waitlist, ASO, personal network, communities, launch platforms, and early ratings.
Prepare and run a Product Hunt launch for a mobile app: timing, assets, community, launch-day engagement, and turning attention into retained users.
A sustainable marketing system for indie app developers: niche positioning, ASO, build in public, community, content, and a realistic weekly schedule.
How to market an app on TikTok organically: content formats, hooks, posting cadence, creator collaborations, and connecting views to store installs.
Run influencer campaigns for apps that drive installs: choosing creators, briefing, pricing models, disclosure rules, tracking, and reusing creator content.
Use Reddit to find users, feedback, and installs for your app: choosing subreddits, participation, self-promotion rules, launch posts, and Reddit Ads.
Build an app press kit and pitch journalists effectively: what to include, finding the right writers, crafting the story, timing, and follow-up.
Design an app landing page that converts: headline, visuals, store badges, smart links, social proof, SEO, speed, and consistency with the store listing.
Use app cross-promotion to grow: promoting your own portfolio, partner swaps, placement and creative, store policy limits, and how to measure impact.