How Easy Phone Reached Top #3 for
Phone Keyword in the US
Client: LSM Apps
ABOUT
LSM Apps is an Android developer that has been active since 2014. The current app portfolio contains 3 apps. Overall, we estimate that LSM Apps's apps have collected about 30 million installs, 90 thousand of them in the last 30 days. A popular app is Easy Phone: Dialer & Caller ID, which is highly ranked in several countries and, with over 10 million installs, is one of the most popular apps in the Android ecosystem.
ASOWin
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STRATEGY
- Conducted keyword research to optimize the app for "Phone" in the US market.
- Enhanced Play Store metadata (title, description) with strategic keyword placement.
- Created optimized screenshots and videos to improve conversions.
- Performed rigorous A/B testing for creatives and messaging.
Top #2
Rank
+12,000
Daily Downloads
2-Months
Sustained
RESULTS
• Rank #10 to Top #2:Achieved and maintained a Top #2 ranking for "Phone" in the US Play Store.
• +12,000 Daily Downloads:Secured a 400% increase in downloads, adding 360,000 monthly downloads.
• 2-Months Sustained:Maintained peak rankings and traffic for two consecutive months.
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