Launching and Optimizing
Indiabulls Securities in India
Client: Indiabulls Securities
ABOUT
One among India's leading capital market company, Indiabulls Securities Ltd (now called Dhani Stocks Limited) is in the business of stock broking, commodities trading, depository service, MF and IPO distribution among many others.
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STRATEGY
1. Keyword Optimization:
- Researched high-potential keywords relevant to the finance and stock trading niche.
- Targeted over 50 unranked keywords and optimized metadata for both platforms.
2. Community-Driven Installs:
- Leveraged our powerful incentivized community for keyword installs, driving app rankings effectively.
3. Creative Optimization:
- Designed and A/B tested all screenshots, icons, and promotional videos to maximize conversions.
4. Reputation Management:
- Proactively replied to reviews and addressed user feedback to maintain high ratings.
- Implemented strategies to encourage positive reviews and enhance the app’s reputation.
5. ASO Techniques:
- Utilized advanced ASO techniques to ensure sustained growth, including metadata optimization and competitor analysis.
50+
Keywords
Visibility
boost
Creative
Success
RESULTS
• 50+ Keywords:Took over 50 keywords from unranked to Top 50 rankings on both stores.
• Visibility Boost:Achieved significant visibility for competitive keywords in the Indian market.
• Creative Success:Increased Play Store and App Store conversion rates through optimized screenshots and icons.
• Reputation:Enhanced ratings with consistent review management and user engagement.
KEY METRICS
• 50+ unranked to Top 50 rankings for targeted keywords.
• Increased download conversions with A/B-tested creatives.
• Successfully handled app launch and long-term ASO management for two platforms.
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